D2C Brand · USA · Google & Meta
From 1.9x to 3.8x ROAS in 90 Days
A New York-based D2C brand was spending $18K/month across Google and Meta with declining returns. Broad match keyword waste and undefined audience segments were hemorrhaging budget.
What we did:
- → Full account restructure — eliminated 38% keyword waste
- → Rebuilt Meta audiences — lookalikes from top 5% purchasers
- → Creative testing framework — 12 ad variants, weekly iteration
"MediaiXi didn't just run our ads. They rebuilt our entire funnel." — CMO, D2C Brand, New York