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✦ Media Planning & Buying

Your Budget, Placed
Where It Actually Works.

We plan and buy media for growth-stage brands — placing your budget where your exact audience is, negotiating the best rates, and reporting on what actually drives revenue. Not impressions. Revenue.

$2M+

Media spend planned & bought

30%

Avg CPM reduction via negotiation

USA+UAE

Both markets covered

11+

Years senior media experience

✦ What's Included

Media Plans Built on Data.
Not Guesswork.

Audience Research

Deep audience analysis for USA and UAE markets — demographics, psychographics, platform behaviour, competitor audiences, and purchase intent signals.

Channel Strategy

Custom channel mix recommendation based on your audience, budget, and goals — not a template. We tell you exactly where to put each dollar and why.

Rate Negotiation

We negotiate directly with publishers, DSPs, and platform reps to get below-market CPMs. Our spend volume means you benefit from rates individual SMBs can't access.

Live Reporting

Weekly reports tied to revenue and pipeline — not vanity metrics. Live dashboard access so you see exactly what's live, what's performing, and what's next.

✦ How We Work

Our 4-step media planning process

01

Brand & Audience Audit

We learn your brand, your buyers, your goals, and your competitive landscape before we plan a single dollar.

02

Media Plan Delivery

A full media plan with channel mix, budget allocation, timing, KPIs, and projected outcomes — presented and explained clearly.

03

Buy & Execute

We negotiate rates, place buys, set up tracking, and launch — handling every operational detail so you don't have to.

04

Optimise & Report

Weekly performance reports, live pacing dashboards, and ongoing optimisation against your revenue targets.

Common questions

What is media planning vs media buying?

Media planning is the strategic process — deciding which channels to use, when, and how much to spend. Media buying is the execution — negotiating rates, placing buys, and managing delivery. We do both.

Do you handle both digital and traditional media?

We specialise in digital — Google, Meta, programmatic, CTV, and social. We can advise on traditional channel integration but our execution strength is digital.

Can you plan media for both USA and UAE simultaneously?

Yes. We have specific experience planning across both markets — including cultural nuances, platform differences, and local benchmark data for UAE and GCC audiences.

What does a media plan document actually include?

Channel breakdown, budget allocation per channel, audience targeting per channel, timing/flighting calendar, projected impressions/clicks/conversions, KPIs, and success benchmarks — all in a clear, shareable format.

Ready to build a media plan that actually works?

Start with a free audit. We'll review your current setup and show you what better looks like.

Get My Free Media Audit →